Finding Bus Plugs in White Space
Bus Plug Square D PKA36200
If you read the recent information on Facebook beating Myspace by managing in “white space,” rather than in a formal business management environment, you have a good idea how MIDWEST makes many decisions to improve its web site for our customers. We make so called guesses based on conversations and suggestions from our customers. They tell us what they like. And in doing so, they are the white space between all the seasoned directives we get from the marketing professionals. The ‘world wide web’ is still exciting uncharted territory. There are not many years of prior art.
In response to customer white space chatter, MIDWEST set up a web site specifically directed at those looking for buyers of bus plugs. Hence, the domain name www.busplugsbuyer.com. You see here the results of white space management. This specific target site makes it easier for those that have bus plugs to sell to find us in general. Of course, they could find MIDWEST specifically if they already knew we existed. But, for those that don’t know who MIDWEST is, they might make a general search for buyers of bus plugs. Then go from the general to the more specific. Specifically, whether a GE General Electric bus plugs, Square D bus plugs, Cutler Hammer bus plugs, ITE Bus Plugs, or Federal Pacific bus plugs, it doesn’t make a difference. According to our customers, they would first search for a bus plug buyer and then go from there. This is all very simple from the seller’s point of view.